The Magic Breakfast was formed in June 2001 by Carmel McConnell, a well-known social activist, author and entrepreneur. The first schools started participating in October 2001, and the Magic Breakfast is now providing 2,000 breakfasts to schools each month on average, funded exclusively from donation and volunteer support.

In September 2002, Magic Outcomes began work with their first client, Pearson Education, who have placed managers on the Magic Outcomes programmes during 2002/2003, and plan further placements during 2003 and in the future. Magic Outcomes has a strong lead into a number of large organisations, private as well as public.

In January 2003, a group of interested volunteers started to work with Carmel to develop commercial activities, specifically Magic Outcomes social training for business. This group pooled their considerable management and development expertise to form a steering group to create the Magic Outcomes range of programmes. The organisation is managed on a volunteer basis at the moment, and has attracted skilled and experienced people in all key areas:

Carmel McConnell - experienced and well-known change activist, author and social entrepreneur

John Leyden - professional accountant

Bruce McVicar - professional funding advisor

Rachael Stock Anderson - leading publisher in business titles for Pearson Education, with extensive contacts in the industry

Wendy Briner - Head of Coaching at Ashridge Management School, author and family therapist

Hannah Azizollah

Anne-Marie Jonsbak - Branding & marketing consultant and photographer